100% PURE

100% PURE

100% PURE creates high-performance, nature-powered beauty, crafted to outperform conventional standards and support healthier skin and mindful routines.

Brand's Sustainable Certifications

Certifications belong to the featured brand. Green Hive is not directly affiliated.

100% PURE

Top Sustainable Products

100% PURE

About

Location:

United States

Price Range:

$$

Manufactured in:

United States

Shipping:

USA, Canada, UK

Brand Description

Founded in 2004 by Ric Kostick, Susie Wang and James Wang, 100% PURE is dedicated to delivering the most effective, safest beauty products on earth, crafted with obsessive integrity. They utilize high-performance fruit and plant-based actives to create formulas that outperform conventional standards and support healthier skin and mindful routines. Every product is clean, cruelty-free, and tested to provide visible results without sacrificing your health. As the future of clean beauty, 100% PURE prioritizes ingredient transparency and performance, offering high-quality formulas you can trust to enhance your daily ritual.

100% PURE

Sustainability Report

100% PURE integrates sustainability into both how products are made and how the brand operates. The company runs from Purity Park, an eight-acre, solar-powered facility in San Jose, California, reducing its operational footprint while maintaining strict purity standards. Formulas are biodegradable and naturally pigmented using fruits, vegetables, tea, and cocoa, avoiding synthetic dyes and heavy metals commonly found in conventional beauty. These choices are paired with mindful packaging to limit waste and protect ecosystems. Certified cruelty-free, with many vegan options, the brand also links every purchase to real-world impact through tree planting and animal food donations. Through long-standing partnerships with environmental, animal welfare, and community organizations, 100% PURE turns everyday beauty purchases into ongoing support for people, animals, and the planet.

Brand's Sustainable Attributes

Cruelty Free
Cruelty Free
Non Toxic
Non Toxic
Vegan
Vegan
Organic
Organic
Biodegradable
Biodegradable
Locally Made
Locally Made
Give Back
Give Back

Brand's Product Line

  • Fruit Pigmented® Makeup
  • Shampoo
  • Conditioner
  • Hand Wash & Creams
  • Nail Polish
  • Skin Care
  • Body Wash
  • Body Scrubs
  • Bath Treatments
  • Body Cream

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100% PURE

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