100% PURE

100% PURE

100% PURE creates clean beauty powered by nature, replacing synthetic dyes with fruit-based pigments and focusing on formulas that support healthier skin and mindful routines.

Brand's Sustainable Certifications

Certifications belong to the featured brand. Green Hive is not directly affiliated.

100% PURE

Top Sustainable Products

100% PURE

About

Location:

United States

Price Range:

$$

Manufactured in:

United States

Shipping:

USA, Canada, UK

Brand Description

Founded in 2004 by Ric Kostick, Susie Wang, and James Wang, 100% PURE set out to create beauty products that truly support skin health without hidden toxins. The brand is known for using naturally derived pigments from fruits, vegetables, tea, and cocoa instead of synthetic colorants and heavy metal dyes. All formulas are biodegradable, paraben-free, and fragrance-free, while select options are also gluten-free. Made in the USA, 100% PURE prioritizes ingredient transparency and performance, offering consumers clean beauty they can trust without sacrificing results.

100% PURE

Sustainability Report

100% PURE integrates sustainability into both how products are made and how the brand operates. The company runs from Purity Park, an eight-acre, solar-powered facility in San Jose, California, reducing its operational footprint while maintaining strict purity standards. Formulas are biodegradable and naturally pigmented using fruits, vegetables, tea, and cocoa, avoiding synthetic dyes and heavy metals commonly found in conventional beauty. These choices are paired with mindful packaging to limit waste and protect ecosystems. Certified cruelty-free, with many vegan options, the brand also links every purchase to real-world impact through tree planting and animal food donations. Through long-standing partnerships with environmental, animal welfare, and community organizations, 100% PURE turns everyday beauty purchases into ongoing support for people, animals, and the planet.

Brand's Sustainable Attributes

Cruelty Free
Cruelty Free
Non Toxic
Non Toxic
Vegan
Vegan
Organic
Organic
Biodegradable
Biodegradable
Locally Made
Locally Made
Give Back
Give Back

Brand's Product Line

  • Fruit Pigmented® Makeup
  • Shampoo
  • Conditioner
  • Hand Wash & Creams
  • Nail Polish
  • Skin Care
  • Body Wash
  • Body Scrubs
  • Bath Treatments
  • Body Cream

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100% PURE

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