The "Peta-approved Vegan" logo certifies that products such as clothing, handbags, and home furnishings contain no materials from living or killed animals. All suppliers and manufacturers in the supply chain must provide a legally binding statement of assurance, confirming adherence to PETA's vegan guidelines.
To obtain the certification, companies submit an application with a questionnaire and a statement of assurance. This is reviewed by a PETA team member, who then guides the applicant through the process. Suppliers and manufacturers also provide their own statements of assurance. Successful applicants sign a Certification Mark License Agreement and pay an annual fee based on estimated revenue. The certification relies on self-reported information, as no testing is required. PETA does not conduct routine audits or require documentation for each ingredient, which could be a concern for those looking for rigorous verification.
The certification is valid for one year, given the annual fee requirement. Specific details on the renewal process are not provided.
Obtaining this certification can significantly boost a brand's ethical profile, attracting consumers who prioritize animal welfare. However, the certification does not specify whether animal derivatives must be avoided in the production process, which might be a point of consideration for some stakeholders. Overall, it serves as a useful guide for consumers looking to make ethical choices but may not offer the level of scrutiny some may desire.