Every year, 40,000 children join the UK care system, with most of their things being moved in black plastic garbage bags. Madlug is a bag firm that stands for luggage that makes a difference.

Brand's Sustainable Certifications

Certifications belong to the featured brand. Green Hive is not directly affiliated.





Price Range:


Manufactured in:


US, Canada, Australia, New Zealand, Europe

Brand Description

Madlug, established in 2015 by Dave Linton, is a brand with a unique beginning and a heartfelt mission. Based in Portadown, Northern Ireland, the company was born out of Linton's empathy and concern for children in care, particularly upon discovering that their belongings were often moved in bin bags. With no prior experience in the luggage industry but fueled by immense enthusiasm, Linton invested £480 to start Madlug. The brand operates on a compassionate 'Buy one, Wear one, Help one' model, ensuring that for every bag purchased, a pack-away travel bag is donated to a child in care.


Sustainability Report

Madlug's commitment to social responsibility extends to its business practices, as evidenced by its B Corp Certification. This certification signifies that the brand adheres to high standards of verified performance, accountability, and transparency in various aspects, including employee benefits, charitable giving, supply chain practices, and the materials used in their products. The brand's dedication to making a positive impact is further highlighted by its charity foundation, which aims to donate 100,000 pack-away travel bags to children in care across the UK, reinforcing Madlug's ethos of combining business with a profound social purpose.

Brand's Sustainable Attributes

Give Back
Give Back
Ethically Made
Ethically Made

Brand's Product Line


  • Backpacks
  • Duffel Bags
  • Shoulder Bags
  • Travel Luggage
  • Cotton Totes

Frequently Asked Questions

Get to know your favorite sustainable brands better as we share key insights and answer your frequently asked questions


Discover 🌎

Power the Change, Choose Sustainable!

Shop Online