Blueland was created to solve an everyday problem: They wanted a way to clean our homes and reduce plastic waste without spending tons of money.

Brand's Sustainable Certifications

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Top Sustainable Products




United States

Price Range:


Manufactured in:

USA & China


United Kingdom, Australia, United States

Brand Description

Blueland, established in 2018 by Sarah Paiji Yoo, operates from its base in New York. The brand is devoted to offering products that are not only effective and safe for use but also convenient, affordable, and crafted with environmentally responsible ingredients. Blueland is spearheading a revolution in traditional cleaning and personal care products by eliminating the need for single-use plastic packaging, offering reusable and refillable alternatives instead. As a B Corporation Certified brand, Blueland is recognized for upholding the highest standards of verified social and environmental performance, transparency, and accountability. Their ethos centers around the belief that maintaining a clean home shouldn't compromise the health of the planet, and that sustainable choices can be convenient, effective, and affordable.


Sustainability Report

In terms of sustainability, Blueland adopts a science-driven approach to create its proprietary range of products, starting with cleaning sprays and hand soap. The brand's mission centers on reducing single-use plastic waste. To that end, Blueland has successfully diverted over 1 billion single-use plastic bottles from landfills and waterways to date. This achievement underscores Blueland's commitment to developing innovative solutions that not only cater to household needs but also contribute significantly to environmental conservation. Blueland's vision of combining functionality and affordability with sustainable practices is transforming the landscape of cleaning and personal care products.

Brand's Sustainable Attributes

Water Save
Water Save
Cruelty Free
Cruelty Free
Non Toxic
Non Toxic
Eco-friendly Packaging
Eco-friendly Packaging

Brand's Product Line


  • ‍Hand Soaps
  • Dishwashing
  • Laundry
  • Cleaning Sprays
  • Bathroom Cleaning

Frequently Asked Questions

Get to know your favorite sustainable brands better as we share key insights and answer your frequently asked questions

Is Blueland ethical?

Yes, Blueland is recognized for its commitment to ethical principles, particularly reflected in their sustainable approach to home cleaning supplies. They emphasize limiting single-use plastics by providing refillable "forever bottles" and replacement tablets, significantly diminishing the plastic waste typically associated with conventional cleaning items. Furthermore, Blueland consciously selects ingredients that are devoid of harmful chemicals frequently present in other brands, making their products not only eco-conscious but also cost-effective and safe for use.

Does Blueland actually disinfect?

Blueland hand soaps do not contain antibacterial or disinfectant agents. Their effectiveness relies on their surfactants, which are designed to wash away bacteria and viruses. Therefore, the efficacy of Blueland's hand soaps in disinfection greatly depends on the manner of their use.

Is Blueland more expensive?

In the context of immediate costs, Blueland's starter kits may appear more expensive than traditional, single-use cleaning products. However, in the long run, Blueland is generally considered to be cost-effective. Their eco-friendly products not only contribute to reducing plastic waste and promoting cleaner ingredients but also provide financial savings. By making use of Blueland's refills and reusable spray bottles, customers can potentially save up to 30% compared to purchasing traditional cleaning products.

Does Blueland test on animals?

No, Blueland does not test their products on animals. They have gone to great lengths to ensure their products are Leaping Bunny Certified, which indicates adherence to strict guidelines against animal testing. This certification also involves a commitment to transparency and annual recommitment to these ethical standards.

Are Blueland products vegan?

Yes, Blueland products are indeed vegan. They are exclusively made from ingredients that are not derived from animals. In addition, the ingredients are non-GMO, gluten-free, nut-free, and soy-free, reflecting Blueland's commitment to optimizing the health of the planet and its people.

How long has Blueland been in business?

Blueland was founded by Sarah Paiji Yoo in the year 2018. Since its inception, the New York-based company has been committed to providing safe, effective, and environmentally-friendly cleaning and personal care products. Thus, Blueland has been in business for approximately 5 years, as of 2023.

Is Blueland plant based?

Yes, Blueland's commitment to health and environmental safety is reflected in their use of potent, plant-based ingredients. The formulations crafted by Blueland do not include any animal byproducts, thereby ensuring that all ingredients are vegan. This approach aligns with their overarching goal to provide effective cleaning products that are also beneficial to both human and environmental wellbeing.

Are Blueland bottles glass or plastic?

Blueland employs glass for their hand soap bottles, underlining their commitment to environmental responsibility. They selected glass for its durability and sustainability, especially considering that these soap bottles usually remain stationary on countertops, reducing the risk of breakage. Therefore, for their Foaming Hand Soap Bottles, Blueland has opted for glass over plastic.


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