A Detailed Wilton London Review: Eco-friendly Cleaning Products

Wilton London crafts eco-friendly cleaning products packed with essential oils, redefining sustainable cleaning with their delightful fragrances.

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A Detailed Wilton London Review: Eco-friendly Cleaning Products

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Key takeaways

  • Wilton London crafts its products locally, ensuring fair treatment, minimal carbon emissions, and support for local communities.
  • By ditching the nasty stuff commonly found in cleaning products, Wilton London offers a refreshing alternative that cleans effectively.
  • From woody and warm to sweet and floral, Wilton London offers a diverse range of fragrances crafted from natural essential oils.


Even though there are plenty of eco-friendly cleaning products nowadays, many don't quite meet expectations in terms of cleaning power or fragrance. Ever switched to a green option only to find your laundry smelling less than fresh or not quite as clean as you'd like? You're not the only one.

Fortunately, we've discovered a promising solution to these challenges. Wilton London is dedicated to proving that sustainability can go hand-in-hand with excellent performance and delightful scents, showing that green choices can be both effective and enjoyable. 

Join us as we explore Wilton London's commitment to sustainability and put their products to the test. In our Wilton London review, we'll give you the honest scoop on whether these eco-friendly products really perform as well and smell as good as promised! 

Botanical Home Care with Natural Essential Oils

Wilton London blossomed from a desire for better-smelling, eco-friendly cleaning products. Sam Whigham, one of Wilton London’s founders, was frustrated by the absence of sustainable options that not only cleaned effectively but also left behind a pleasing aroma. It was this personal frustration that served as the catalyst for change. 

Inspired by his passion for fancy candles and diffusers, Sam took matters into his own hands and decided to craft his own cleaning products tailored to his preferences. Mixing together essential oils and fragrance-free laundry detergents, Sam's unique blends soon became a hit among friends and family. This led to the creation of Wilton London, a brand dedicated to crafting eco-friendly and delightful scented home care products.

Additionally, Wilton London is dedicated to proving that effective cleaning doesn't have to mean sacrificing your health or the environment. That's why they've said goodbye to nasty chemicals and hello to biodegradable ingredients. Recognized as the 'Best Eco Laundry Brand' in the Marie Claire Sustainability Awards 2023, Wilton London's products are meticulously crafted by perfumers and infused with essential oils for a delightful, long-lasting fragrance.

Where is Wilton London Located?

Wilton London is based in the United Kingdom.

Where is Wilton London Made?

Wilton London crafts all of their products in the United Kingdom. By making their products locally, this botanical home care brand can ensure fair treatment and pay for the people behind their products. Not only does this help them minimize carbon emissions, but it also allows them to support local communities and champion the UK economy.

How Sustainable is Wilton London?

Wilton London's dedication to creating effective products that not only clean thoroughly but also infuse your home with delightful fragrances is just the beginning. Their dedication to fair wages, animal welfare, environmental practices, and consumer safety truly sets them apart:

Social and Environmental Performance

As a certified B Corp, Wilton London places people, planet, and community first. From the biodegradable ingredients in their formulas to their engagement with charities, every decision is made with sustainability and social responsibility in mind. Therefore, you can have full confidence that Wilton London products align with the highest standards of social and environmental performance.

As a Living Wage Employer, Wilton London goes the extra mile to support its employees. The brand ensures that their wages surpass the government's National Minimum Wage standards and cover the basic cost of living in the UK.

Cruelty-free & Vegan

Although the UK has banned the testing of finished cleaning products on animals, some companies still use ingredients that have been tested on animals, while others usually incorporate animal-derived elements into their formulations.

The good news is that Wilton London products are not only biodegradable but also cruelty-free and suitable for vegans. Their commitment to cruelty-free practices is further reinforced by their registration with the Vegan Society. This certification guarantees that Wilton London products contain no animal-derived ingredients or by-products and that neither the products nor their ingredients have been tested on animals.

Plant-based, Biodegradable Formula

Their biodegradable formulas, crafted from mineral and plant-based ingredients, ensure that their products not only scrub away grime but also vanish without a trace, leaving your conscience as clear as your countertops.

By avoiding unnecessary synthetic dyes and harnessing the power of anionic and non-ionic surfactants derived from natural sources, like chicory root and soy beans, Wilton London products are better for the environment and your health. Additionally, the brand has started to incorporate upcycled ingredients, such as cedarwood wood oil extracted from discarded sawdust. Isn't that amazing?

Carbon Neutral

Wilton London has taken significant steps on its journey to carbon neutrality. Both their business and their liquid laundry range have achieved carbon neutrality, which means that Wilton London has not only calculated and reduced its greenhouse gas emissions but also offset them. This commitment reflects the brand's ongoing efforts to minimize its carbon footprint.

Refill Packs & Stations

With their first refill stations now available at eat17 Hackney and Almond & Co Westbourne, you can bring any empty bottle and fill it up with Wilton London products. 

You also have the option of choosing their refill boxes. These boxes contain the same laundry liquid and fabric conditioner as the 1-litre bottles but are packaged in Bulk Boxes, which are 100% recyclable and use 80% less plastic.

Wilton London Products Review: What You Need to Know

The enchanting fragrances of Wilton London products have won over numerous fans. One enthusiastic reviewer even said these products “smell like expensive candles”. Unable to resist the intrigue, we eagerly dove into the experience to uncover the reasons behind all the buzz. We have conducted an in-depth review of their selection of plant-based, biodegradable formulas and are excited to unveil our findings:

Botanical Cedarwood Laundry Liquid

Enriched with ingredients such as Citrus aurantium dulcis (Orange) oil and Cinnamon wood extract, the cedarwood laundry liquid is a favourite for a reason - its woody, warm, citrusy, and slightly spicy fragrance gives laundry a fresh and natural aroma that you'll love. What truly won us over is the subtle yet long lasting botanical scent that doesn't overwhelm but lingers delicately on clothes long after washing. If you're after a cozy and inviting aroma for your bedding, this fragrance is simply unbeatable.

Upon using this non-bio laundry liquid, clothes come out clean, soft, and stain-free, even after washing at low temperatures. Another standout feature we found is that this product isn't just gentle on fabrics but also on the skin, making it a top choice for individuals with sensitive skin or for handwashing delicate items.

If you're in the market for a laundry detergent that's effective, gentle, and leaves your clothes smelling divine, this laundry liquid is definitely worth a try. Not a big fan of the cedarwood scent? No worries! The brand offers many other fragrances you can try, like Jasmine and Lavender.

What We Love About It: This lovely scent doesn't just stay confined to your clothes - it wafts through your home, leaving everything smelling cozy and fragrant.

Lavender Eco Fabric Conditioner

With its enchanting blend of calming lavender, complemented by the subtle notes of geranium leaf oil and refreshing bergamot, Wilton London lavender fabric conditioner transforms your laundry routine into a delightful sensory experience. 

Unlike many fabric conditioners, there’s no “fake” or unnatural smelling lingering behind.  Instead, this fabric conditioner boasts an authentic fragrance, free from any artificial or overpowering scents. The refreshing and long-lasting aroma brings back that cozy feeling of a sleep pillow spray, making it the perfect choice for winter linens!

But perhaps the most delightful surprise with Wilton London products is the lingering fragrance that fills the entire home, creating a cozy and inviting atmosphere. Apart from its refreshing aroma, this fabric conditioner not only excels as a laundry scent booster, but it also delivers on its promise to soften fabrics, making them feel incredibly smooth to the touch. 

What We Love About It: This fabric conditioner smells fantastic and becomes even more pronounced as the clothes dry further.

Patchouli Eco Laundry Capsules Pods

If you’re after a practical and eco solution for your laundry routine, Wilton London’s laundry capsules are a must-have. These pods offer a modern blend of scents, mixing the earthy essence of green patchouli with the sweet notes of pine, anise, and vanilla. This thoughtful curation doesn't overwhelm or feel artificial; instead, it offers a gentle, fresh, and natural aroma. Additionally, this lovely fragrance lingers on clothes long after they've been washed!

The most impressive thing about these capsules is that not only do they excel at cleaning but they’re also incredibly easy to use, eliminating the hassle of measuring out detergent and ensuring a stress-free laundry experience. And to make things even better, they work like a charm in cold washes and are perfect for those with sensitive skin!

What We Love about It:  This product effortlessly removes stubborn stains, like red wine spills, and even tackles grease marks from cooking.


Is Wilton London Toxic Free?

Yes, Wilton London is toxic-free. This cleaning brand uses biodegradable formulas with mineral and plant-based ingredients. They also skip synthetic chemicals and opt for essential oils for fragrance. Plus, their products are eco-friendly, vegan, cruelty-free, and free from questionable additives like optical brighteners. They also utilize non-ionic and anionic surfactants derived from natural sources, like chicory root and soy beans, ensuring safer and more environmentally friendly cleaning.

Is Wilton London Eco-friendly?

Yes, Wilton London is eco-friendly, boasting biodegradable, vegan formulas. They avoid harmful additives like optical brighteners and prioritize sustainability by using recycled and recyclable plastic for packaging. As a certified B-Corp, they uphold rigorous ethical standards, ensuring their commitment to both social and environmental performance. Additionally, they are registered with the Vegan Society, guaranteeing no GMOs, animal-derived ingredients, or animal testing.

Where to Buy Wilton London Products? 

You can find Wilton London products at major UK retailers like Sainsbury's, Ocado, Selfridges, Whole Foods, Lakeland, Booths, and more. Additionally, look out for them in independent grocery shops or purchase directly from their website.

Are Wilton Bulk Box Refills Easily Recyclable?

Yes, Wilton Bulk Box Refills are easily recyclable. Their 100% recyclable bulk boxes feature a clever 'mono-material' bag, making recycling a breeze. Simply separate the cardboard box and the bag, then place the box in curbside recycling or compost the box. The bag can be recycled with a supermarket plastic bag, as they're made of similar materials.

Final Thoughts

In conclusion, Wilton London embodies a refreshing approach to cleaning, where efficacy meets eco-consciousness in every drop. With their plant-based and biodegradable formulas, Wilton London ensures that every wash leaves your clothes impeccably clean and fresh.

Their delightful array of fragrances, combined with their mission to make cleaning less of a chore, makes this mundane task a moment of pleasure. Wilton London products stand as proof that eco-friendly cleaning that's effective and smells good is not just a dream but a reality!


Barraclough, A. (2023, September 13). From eco-friendly cleaning products to minimal-waste paint, these are the 25 best sustainable home brands to have on… Marie Claire UK. https://www.marieclaire.co.uk/life/sustainability/marie-claire-uk-sustainability-awards-2023-home-and-lifestyle-winners

Wilton London is now a B Corp. (2020, August 7). Wilton London. https://wiltonlondon.co.uk/blogs/lets-talk-dirty/wilton-london-is-now-a-b-corp

Dalton, J. (2019, April 24). Do companies still test toiletries and household cleaners on animals and how can you tell? | The Independent. The Independent. https://www.independent.co.uk/infact/animal-testing-cruelty-free-cosmetics-toiletries-household-products-a8877221.html

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Cristina Solis

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